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In today's fast-paced digital age, the relevance of effective communication and dynamic interaction in commercial environments such as offices, educational spaces, houses of worship, and retail spaces cannot be overstated. Central to these environments are digital displays, which, beyond mere aesthetic enhancements, have become indispensable tools for efficient operations.
From corporate boardrooms to retail stores, professional, high-quality displays play an integral part in the modern commercial landscape. Whether it's enhancing customer experience or facilitating collaborative learning through sharing a powerful message, these displays serve as a vital conduit of information and interaction.
However, not all displays are created equal. A common misconception on many teams is around the viability of using residential or store-bought displays in commercial environments. Unfortunately, these displays fall short in several key areas:
Sony Electronics has broadened their horizons with an impressive array of 16 new models under the BZ50L, BZ40L, BZ35L, and BZ30L series, all optimized for professional use. These diverse offerings range in size from 43 inches to a stunning 98 inches, ensuring there's a fitting solution for every commercial environment.
Setting a new standard for professional displays, the bright BZ40L series stands out with a state-of-the-art panel treatment. Meanwhile, the flagship BZ50L demonstrates Sony's technical prowess with its Sony XR processing, leading to unparalleled picture quality and an impressive brightness level of 780 nits. Noteworthy enhancements include a reduction in weight and a slimmer bezel width, which contribute to portability and a refined aesthetic appeal.
Each series caters to distinct commercial needs. The BZ40L series, for instance, showcases high brightness and non-glare characteristics, owing to its X1 processing. The BZ35L series is enhanced with increased storage capacity and a robust brightness level of 550 nits. Last but not least, the BZ30L series offers a broad range of sizes, ensuring versatility across varying commercial spaces.
Understanding the global need for sustainable practices, Sony incorporates eco-friendly elements in its designs. This is evidenced by their use of SORPLAS recycled plastic, minimized ink usage on cartons, and an ECO Dashboard that allows for better understanding of power consumption based on settings configuration. This is a company-wide commitment to reducing environmental impact.
Sony's Professional BRAVIA Displays offer a 24/7 operation feature, ensuring uninterrupted service for businesses. The one-step setting of presets simplifies configuration and customization, further enhanced by Sony's Pro Mode technology, which brings a new level of convenience to operations.
The uniform bezel design and the flexible options for portrait and tilt mounting allow Sony's BRAVIA Displays to seamlessly fit into any commercial setup. The ability to enable multi-display installation, tiling, and a side logo for blend-in design purposes further illustrates the range of installation possibilities.
Incorporating an internal storage capacity of 32 GB, the BZ50L, BZ40L, and BZ35L series provide users with increased flexibility and ease of use. A streamlined common cabinet design allows integrators and designers to interchangeably mix and match displays from each series based on business needs.
Sony's new lineup of Professional BRAVIA Displays supports its Alliance Partner Network, which furthers integration and compatibility with established and emerging solutions providers across corporate, education, transportation, and retail applications. This ensures that businesses can adapt and evolve with the rapidly changing commercial landscape.
AVIR offers a five-year maintenance service agreement, "M.S.A.".
This M.S.A. includes additional maintenance outside of warranty, to ensure there are no system issues for our clients.
After-hours service: AVIR offers after hours and weekend emergency service and can generally be dispatched to service a system within an hour.
Original articles as follows:
Residential Systems article
Sizes from 43 inches to 98 inches and incorporate commonly requested professional features.
BY RS STAFF
PUBLISHED: JUNE 8, 2023
Sony Electronics is adding 16 professional BRAVIA 4K HDR displays to its portfolio with the launch of the BZ50L, BZ40L, BZ35L, and BZ30L series, which are optimized for commercial environments where reliability, picture quality, and broad compatibility are required. With options covering high-end, mid-range, and standard needs, and sizes from 43 inches to 98 inches, the new lineup offers an extensive array of displays to address virtually every demand, while incorporating Pro BRAVIA users’ favorite features such as unparalleled image quality, a wider viewing angle, thoughtful professional features, and a smart System on a Chip (SoC) platform.
A unique differentiator of the new lineup is the bright BZ40L series, which features a state-of-the-art panel treatment. The BZ40L’s Deep Black Non-Glare Coating offers both high haze and low reflection, while maintaining deep blacks and high contrast.
The latest professional BRAVIA display series consists of the following models.
The flagship BZ50L with Sony XR processing and unrivaled picture quality boasts 780 nits of brightness in a larger-sized display:
Additional highlights of the 98-inch BZ50L include a roughly 22 percent reduction in weight and 28 percent slimmer bezel width when compared to Sony’s professional BRAVIA BZ40J series. To help make the large model more portable and installation-friendly, ergonomic horizontal handles are incorporated into the bottom of the display, while vertical handles are featured on the top.
The high brightness, non-glare BZ40L series with X1 processing achieves 700 nits at a high 47 percent haze with anti-reflection (except for the FW-85BZ40L, which achieves 650 nits at 58% haze), without loss of contrast:
The enhanced BZ35L series features increased storage and 550 nits of robust brightness and an X1 Processor:
The complete BZ30L series offers a full range of sizes, X1 processing (except for the FW-98BZ30L, which is equipped with an XR Processor), and 440 nits of brightness:
All 16 models incorporate sustainability elements — from the use of SORPLAS recycled plastic and less ink usage on the cartons to an optional stand for less waste and ECO Dashboard for better understanding power consumption based on settings configuration. Additional common features include 24/7 operation, one step setting of presets for easy configuration and customization, mirroring capabilities, Pro Mode technology for simplifying operations, a uniform bezel design, and flexible installation for portrait and tilt mounting, as well as support for multi-display installation to enable tiling and a side logo for blend-in design purposes.
The BZ50L, BZ40L, and BZ35L series include an increased internal storage of 32 GB for more flexibility and ease of use. All models feature a new center-alignment rail kit for easy mounting, while the 98-inch options come standard with center-aligned VESA patterns. The new portfolio also incorporates a streamlined common cabinet design that allows integrators and designers to interchangeably mix and match displays from each series based on business needs.
The new professional BRAVIA display lineup will also support Sony’s Alliance Partner Network, allowing for even further integration and compatibility with established and emerging solutions providers across corporate, education, transportation, and retail applications.
Sony Professional has announced 16 new BRAVIA 4K displays that offer a variety of features and screen sizes.
Robert Archer Updated: June 9th, 2023
The newly announced Sony BRAVIA 4K line of displays include the BZ50L, BZ40L, BZ35L and BZ30L series of products.
Sony Electronics has announced the addition of 16 professional BRAVIA 4K HDR displays to its line of products with the introduction of the BZ50L, BZ40L, BZ35L and BZ30L series.
The popular electronics company states its new displays are optimized for commercial environments where reliability, picture quality, and broad compatibility are required. The professional BRAVIA 4K displays provide options that cover high-end, midrange and standard user needs, and the new products offer a choice of sizes from 43 inches to 98 inches.
“As we evolve our professional BRAVIA display offerings, we’re mindfully looking to address our customers’ latest desires and needs, while prioritizing sustainability and we’ve done just that by expanding our lineup and incorporating new technologies into the BZ40L series that address customers’ needs for a high haze, anti-reflection, non-glare portfolio that supports installations in bright high ambient light environments,” comments Rich Ventura, vice president, professional display solutions, Sony Electronics.
“Pro AV users continue to trust Sony’s professional displays due to their picture quality, flexibility, range of sizes and ease of use and we know they’ll value the new options’ exceptional combination of features that meet today’s changing commercial landscape.”
According to Sony, a unique differentiator of the new lineup is the bright BZ40L series, which features a state-of-the-art panel treatment, unlike competitive displays on the market. The BZ40L’s Deep Black Non-Glare Coating offers both high haze and low reflection, while maintaining deep blacks and high contrast.
The flagship professional BRAVIA 4K series among these new product releases is the BZ50L displays. The company stresses this 98-inch display incorporates Sony XR processing and the ability to produce up to 780 nits of brightness,
Additional highlights of the 98 inch BZ50L include an approximate 22% reduction in weight and 28% slimmer bezel width when compared to Sony’s professional BRAVIA BZ40J series. To help make the large model more portable and installation friendly, ergonomic horizontal handles are incorporated into the bottom of the display, while vertical handles are featured on the top.
The high brightness, non-glare BZ40L series with X1 processing is capable of producing up to 700 nits of brightness at a high 47% haze with anti-reflection (except for the FW-85BZ40L, which achieves 650 nits at 58% haze), without loss of contrast.
The professional BRAVIA 4K BZ35L series of displays features increased storage and the ability to produce as much as 550 nits of brightness. The displays also feature Sony’s X1 Processor. Some of the other products include the BZ30L series that offers a full range of sizes, X1 processing (except for the FW-98BZ30L, which is equipped with an XR Processor), and the capability to produce up to 440 nits of brightness.
Meeting the growing emphasis on eco friendliness, Sony says that all 16 models incorporate sustainability elements that range from the use of SORPLAS recycled plastic and less ink usage on the cartons, to an optional stand for less waste and ECO Dashboard for better understanding power consumption based on settings configuration.
Related: Sony Introduces 360VME Immersive Audio Technologies
Some of the other features the new professional BRAVIA 4K displays provide dealers include 24/7 operation, one step setting of presets for easy configuration and customization, mirroring capabilities.
The products also incorporate Sony’s Pro Mode technology for simplifying operations, along with a uniform bezel design, flexible installation for portrait and tilt mounting, and support for multi-display installation to enable tiling and a side logo for blend-in design purposes.
The BZ50L, BZ40L and BZ35L series of displays provide internal storage of 32GB for more flexibility and ease of use. All models feature a new center alignment rail kit for easy mounting, while the 98-inch options come standard with center aligned VESA patterns.
The new professional BRAVIA 4K portfolio also incorporates a streamlined common cabinet design that allows integrators and designers to interchangeably mix and match displays from each series based on business needs.
In addition, the new professional BRAVIA 4K display lineup will also support Sony’s Alliance Partner Network, allowing for even further integration and compatibility with established and emerging solutions providers across corporate, education, transportation and retail applications.
Sony Professional says that in the U.S. and Canada, the new 98 inch models, BZ30L and BZ40L series are planned for release in July 2023, while the BZ35L series expected availability is October 2023.
The new pro BRAVIA BZ40L series is backed by a 5-year standard warranty, while the BZ50L, BZ35L and BZ30L series are supported by 3-year standard warranties. The latest series will be on display at InfoComm 2023 in Sony’s booth, #1701, from June 14-16 in Orlando, Fla.
