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Choosing the right television today can be overwhelming, but when it comes to delivering a straightforward, powerful viewing experience, Sony’s XR90 series speaks for itself. This article breaks down the essential features of the XR90, giving you everything you need to know without the fluff.
At the core of the XR90 series is the Cognitive Processor XR™. Unlike conventional processors that work linearly, this processor works more like your brain. It cross-analyzes multiple elements simultaneously to produce the most natural picture and sound quality. The result? A TV that doesn’t just show you what’s happening but involves you in every scene.
Full Array LED backlighting works in tandem with this processor to enhance picture precision. It boosts brightness where needed and darkens shadows, ensuring every frame is balanced and lifelike. The bottom line? You get consistent brightness, contrast, and colors, whether you’re watching in a dark room or one flooded with light.
The XR90 series brings color to life with its XR Triluminos Pro™ technology. This isn’t just marketing jargon—this is color as it should be. The TV maps millions of colors, ensuring that everything you see looks authentic and true to life. Whether it's the green of a sports field or the blue of the sky, the XR90 doesn’t just recreate these colors; it enhances them to reflect what your eyes naturally expect.
Pair this with the XR Contrast Booster, and you’ve got a TV that knows when to push highlights to their peak and when to deepen blacks to their limits. This isn’t about flashiness—it's about realism. If you value accurate color reproduction, the XR90 series has you covered
Let’s talk resolution. The XR90 series delivers 4K picture quality, but what does that mean in practice? Whether you're watching native 4K content or older HD footage, the XR90 series enhances the detail with XR 4K Upscaling. This feature isn’t just a gimmick—it analyzes content frame by frame, restoring lost textures and reducing noise. The result is a consistently sharp picture, even if the source material isn’t originally in 4K.
And when it comes to motion, the XR Motion Clarity™ feature ensures fast-paced action remains clear. It reduces motion blur without sacrificing brightness, making sure that whether you're watching sports or action movies, everything stays crisp.
A great picture is only part of the story. The XR90 series is engineered with Acoustic Multi-Audio™ technology, a feature that delivers sound precisely from the right part of the screen. If a car zooms across from left to right, the audio follows suit, matching what you see with what you hear.
For those who crave even more immersive sound, the XR90 doesn’t disappoint. Dolby Atmos® support is built-in, creating a more expansive soundscape without the need for additional speakers. Whether it's subtle background noise or booming explosions, the XR90 makes sure you hear it all, in the right place, at the right time.
Today’s TVs aren’t just for watching—they’re for interacting. The XR90 series comes with Google TV™ built-in, giving you access to a vast universe of apps, movies, and TV shows, all in one place. The interface is intuitive, so you spend less time scrolling and more time enjoying your content.
Voice control is another major plus. With Google Assistant and Alexa compatibility, you can control your TV, search for content, and even manage smart home devices with just your voice. No more fumbling with remotes—just ask, and your XR90 delivers.
The XR90 series is designed with a minimalist aesthetic that emphasizes the screen. The slim, flush surface and narrow bezels are there to enhance your viewing experience, not distract from it. The stand is sturdy, flexible in its placement options, and unobtrusive, ensuring that your focus stays on the screen, where it belongs.
Additionally, the XR90 series is compatible with a range of wall mounts, allowing for easy and secure installation in any room. Whether you prefer a traditional TV stand or want to hang your TV on the wall, the XR90 is designed to fit seamlessly into your living space.
The XR90 series is built with gamers in mind. With HDMI 2.1 ports, it supports 4K at 120Hz, providing the fast response times and high frame rates that modern gaming demands. Auto Low Latency Mode (ALLM) and Variable Refresh Rate (VRR) further refine your gaming experience, reducing lag and screen tearing to ensure smooth, responsive gameplay.
If you're serious about gaming, the XR90 series is ready to meet your needs. It supports the latest gaming consoles and PC setups, making it a versatile choice for gamers of all levels. Plus, with its advanced picture and sound technologies, the XR90 series enhances the overall gaming experience, allowing you to fully immerse yourself in your favorite titles.
Sony’s XR90 series doesn’t just stream content—it streams content in the highest quality possible. Through the exclusive Bravia Core™ service, you get access to a huge selection of Sony Pictures titles in near-Ultra HD quality. This is more than just streaming; it’s a cinematic experience, complete with IMAX Enhanced™ movies and Pure Stream™ for superior bitrates.
Plus, Bravia Core™ comes with additional features like Studio Access, which offers behind-the-scenes footage and filmmaker interviews, enhancing your overall viewing experience.
In a world increasingly focused on sustainability, the XR90 series stands out with its eco-friendly design. Sony has incorporated recycled plastics into the TV’s construction without compromising on quality or durability. The XR90 series is also designed to be energy-efficient, with features like the Light Sensor that automatically adjusts brightness based on your room’s ambient lighting.
Sony’s commitment to the environment extends to its packaging, which uses less plastic and is fully recyclable. This means that when you purchase an XR90 series TV, you’re not just getting a great product—you’re also making a more sustainable choice.
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